How To Boost PPC Results In Google — 5 Tips

As the cost of PPC campaigns increases, internet marketers are more pressured than ever to produce positive results. The output of PPC campaigns depends on the following variables:

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* Daily budget controls your ad display frequency

The number of impressions expresses the frequency. Your ad may not display all the time if your daily budget is not high enough (meaning you do not have enough impressions per day).

* The position of the ad relies on the rank number

The higher the rank number, the higher the location on the page of your ad. Based on the following formula, the rank number is calculated:

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1- Improve ad delivery

If every time searches are carried out under your keyword, your ad does not appear, it may be a sign that your daily budget is not high enough. As you now know, the daily budget controls how frequent the ad display is. Please consider raising your daily budget to receive maximum exposure for your ad if you want your ad to be shown more frequently.

2- Improve Ad Delivery per Keyword

One or more ad groups can have each campaign. An AdGroup is a group of keywords and ads that will be shown on Google when those keywords are searched for. When only a few keywords from the entire AdGroup trigger your ad, you may have experienced a situation. Once again, the explanation lies behind the daily budget that controls a number of your campaign impressions. Such views are spread between different AdGroups and further between individual keywords. So it may happen that some keywords have more impressions than the others in a specific Adgroup, which means that some keywords trigger your ad more often than others.

3- Optimize the Adgroups

Each campaign has one or more ad groups, as mentioned above, that all share the impressions of the campaign. The impressions are often not split evenly among ad groups. So it can happen that some ad groups have more impressions and more frequently show their ad(s) than others. It is a very similar scenario to what we just described above with keywords.

4- Analyze Clicks

For specific, targeted keywords, make sure the clicks are made. To improve your ROI, consider reducing Max CPC and/or your ad position if you’re getting lots of clicks on non-targeted keywords. Likewise, for targeted keywords that perform well, you can raise bids.

5- Optimize your Advertising

Make sure you bid on targeted keywords, create compelling advertisements and link them on your website to relevant content. The keywords you select will divide the market and target the target audience you want. You’ll end up targeting the wrong market and wasting your advertising budget if you won’t choose wisely. The ad you generate needs to attract your prospects’ attention. In other words, what makes your product/service different from others and why a visitor should visit your website needs to communicate your unique selling characteristics. Include a call to action and be specific about your offer. Finally, guide visitors on your website to the content where they can access more information about the advertised offer. The landing page should also state clearly what the next natural step to take is to purchase your product, download the white paper, sign up for a free trial, etc.