The choice of a domain name should be deeply linked to the business plan and the company’s vision. In Search Engine placement, a business brand, or as a description of a general term, a domain can be chosen for its advantages. The size of a domain, pronunciation, how memorable it is, and if the name is taken in other similar forms or extensions must be considered. For example, if one registers a domain.net, but the domain.com is taken and developed, it would be very dangerous to create a brand for domain.net and could end up being confused with its .com counterpart.
Placement Domains for Search Engine
In the search engines, the purpose of these domains is to rank high, because the real domain name contains the keywords being searched for. Search Engine domains are very rarely brandable and are mostly used to redirect traffic to the main site solely as side Internet properties. A business that sells red widgets would benefit from the acquisition of red-widgets.com and redwidgets.com because it is natural for individuals to remember such addresses, but most importantly, the domain name is highly likely to rank at or very close to the top of a red widget search.
The obvious choice for brand domains when coming from the offline business to the online is the offline brand name as an extension of .com and/or .country. Country extensions are used in countries where the extension of their country has more popularity than on .com. If no previous brand existed before moving online, the approach of a brand name is mostly very creative. There are millions of registered domain names at this point and many times, one finds that the desired domain is taken. Among most Internet domain experts, there is a consensus that the shorter the domain, the better. For a brand, a domain that is about 5 letters long is highly desirable. The domain must, however, sound right as well. Xyqpt.com would be undesirable because the general public can not easily say it or remember it.
General Term Domains
Generic term domains were the most popular choice at the height of the Internet Bubble. Many businesses, although they had the generic word for their market, failed. Companies such as TheKnot.com refused to buy Weddings.com because they were aware that they needed to concentrate on the brand. Although this approach worked for TheKnot.com, generic words have their value that can not be overlooked. Like Search Engine Placement Domains, which through search engine referrals attract a large number of visitors, so do generic word domains. Generic word names are still very much desired for this reason and their value continues to rise. What should be learned about the Dot Com Bubble is that in a dot com company, generic domains are not everything, but are a valuable (yet not essential) component in a variety of variables that make a successful Internet company. In an online publication covering recent domain name transactions, the current value of these domains, and other domains in general.
Originally published at https://www.cashflowtip.com.